This copy is designed to let your MVCs know that you see them. That you see their hopes and dreams - and the obstacles getting in their way. The overall tone of this is a "Hey, I get it - that's why I created this offer."
This helps to provide context to increase the likelihood of watching your sales video. This section can be a little longer, but do try to keep it nice and consumable.
This is where we speak to the mission of our MVCs - the nudge they feel, the burning desire they feel to bring their good work to the world. This is where we give them major props for taking the leap - and let them know that we're here for them and are uniquely suited to support them. Meaning, this is a safe place for them.
These are the top three high level transformations provided by your course of program. Think of them in terms of facts, feelings, and their mission to engage emotionally with your website visitors. This will introduce the actual components of your offer.
This is a short description of the high-level benefit of the course or program how they will feel when when they achieve this.
This is a short description of the high-level benefit of the course or program how they will feel when when they achieve this.
This is a short description of the high-level benefit of the course or program how they will feel when when they achieve this.
This is the transformation they'll achieve after this module or step. You'll want to be sure that you convey their pain point in this area and how this step or module relieves that pain.
This is an "After this week" callout that highlights the [the amazing thing they'll be able to do if they buy this offer].
This is the transformation they'll achieve after this module or step. You'll want to be sure that you convey their pain point in this area and how this step or module relieves that pain.
This is an "After this week" callout that highlights the [the amazing thing they'll be able to do if they buy this offer].
This is the transformation they'll achieve after this module or step. You'll want to be sure that you convey their pain point in this area and how this step or module relieves that pain.
This is an "After this week" callout that highlights the [the amazing thing they'll be able to do if they buy this offer].
It was super fun and interesting... and gave me ideas FAST. The way Ivy took what I said and summarized it, I was like YES, that's what it is! What a great way to put it. So I got clarity and ideas, like someone who actually was looking at my business and said "What if you tried this?" I think Ivy will be one of my new BFFs.
Working with Heather Campbell and her custom ChatGPT bots have been a game-changer for my brand. The biggest 'aha' moment for me was realizing the power of aligning my brand's core values with my business strategies. This insight inspired me to revisit and refine my brand messaging, ensuring it truly reflects what I stand for. As for my marketing, I now approach it with a newfound clarity and purpose, focusing on authentic engagement rather than just outreach.
Before our new website, when someone would say, "I visited your website!" I would literally cringe. Working with Heather helped us level-up our presence to match the kind of work we do and the kind of people and organizations we work with. Everything we envisioned for our site, Heather delivered above and beyond. Our website is beautiful - so when someone tells me they visited, I get really excited.
And here's how it up-levels the effectiveness of your course or program. This paragraph tees up the benefits like this: "If you're [struggling with this], the [bonus name] will help you [achieve this dream come true].
And here's how it up-levels the effectiveness of your course or program. This paragraph tees up the benefits like this: "If you're [struggling with this], the [bonus name] will help you [achieve this dream come true].
And here's how it up-levels the effectiveness of your course or program. This paragraph tees up the benefits like this: "If you're [struggling with this], the [bonus name] will help you [achieve this dream come true].
If you're offering a money back guarantee, here's where you'll include the terms of the refund, including any requirements to compete coursework and deadlines. If you're offering a money back guarantee, here's where you'll include the terms of the refund, including any requirements to compete coursework and deadlines.
This is a brief description of all the cumulative value in your course or program and the transformation it provides for your clients.
This is a brief description of all the cumulative value in your course or program and the transformation it provides for your clients.
This is a brief description of all the cumulative value in your course or program and the transformation it provides for your clients.
This is a brief description of all the cumulative value in your course or program and the transformation it provides for your clients.
This is a brief description of all the cumulative value in your course or program and the transformation it provides for your clients.
This is where you highlight your expertise and unique approach to creating impact for your MVCs. Remember to connect this to one of your MVC's dreams come true so your showing them how you reliably create value for them.
This is where you highlight your expertise and unique approach to creating impact for your MVCs. Remember to connect this to one of your MVC's dreams come true so your showing them how you reliably create value for them.
This is where you highlight your expertise and unique approach to creating impact for your MVCs. Remember to connect this to one of your MVC's dreams come true so your showing them how you reliably create value for them.
This is where you highlight your expertise and unique approach to creating impact for your MVCs. Remember to connect this to one of your MVC's dreams come true so your showing them how you reliably create value for them.
This is where you highlight your expertise and unique approach to creating impact for your MVCs. Remember to connect this to one of your MVC's dreams come true so your showing them how you reliably create value for them.
This is where you highlight your expertise and unique approach to creating impact for your MVCs. Remember to connect this to one of your MVC's dreams come true so your showing them how you reliably create value for them.
And this is your response. This is a great area to help overcome objections that may get in the way of saying "Heck yes!" to your offer. Keep this text nice and succinct so it's easy to consume for your visitors.
And this is your response. This is a great area to help overcome objections that may get in the way of saying "Heck yes!" to your offer. Keep this text nice and succinct so it's easy to consume for your visitors.
And this is your response. This is a great area to help overcome objections that may get in the way of saying "Heck yes!" to your offer. Keep this text nice and succinct so it's easy to consume for your visitors.
And this is your response. This is a great area to help overcome objections that may get in the way of saying "Heck yes!" to your offer. Keep this text nice and succinct so it's easy to consume for your visitors.
And this is your response. This is a great area to help overcome objections that may get in the way of saying "Heck yes!" to your offer. Keep this text nice and succinct so it's easy to consume for your visitors.
In this section, we speak to your visitor's burning desire for change and transformation you're uniquely suited to deliver.
This is where we get them to think...what if just one thing they learn...
Unlocks [the inspiration that creates this amazing transformation for them that brings them closer to their dream come true].
What if just one strategy....
Helps you [this is one of their dreams come true].
What if just one pro technique…
Brings you [the ultimate payoff of working with you]!
This is a "Don't miss your chance" to join my [course or program]. I look forward to seeing you on the inside!
If you're offering a money back guarantee, here's where you'll include the terms of the refund, including any requirements to compete coursework and deadlines. If you're offering a money back guarantee, here's where you'll include the terms of the refund, including any requirements to compete coursework and deadlines.
Remember...no dead ends!! This is your final nudge to your visitor to: Take. Action. Now. We're not begging or freaking them out. Rather, we're tapping into their emotions and the ultimate payoff of taking action now vs. waiting.